Active Promotion involves, as it states, actively marketing and promoting the site in question. Raising the public's awareness of a site is the first step towards regular visitors and customers. Whilst the vast majority of promotion will probably take place on the web it is always necessary to consider traditional forms of media and advertising methods. Newspapers, trade journals, stationery and the likes should all begin to carry a company's website address from the moment it goes live. All free opportunities should be utilised and all reasonably priced options considered. Customers, both present and potential, should be made aware through heavy promotion of a site and the information, products and advantages it offers.

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