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Launch Promotions can come in many flavours and tailored to all sizes of budget. Most commonly this activity is related to a new or relaunched site, new physical premises, new product lines or services or a limited period special offer. Launch promotions naturally depend on the business involved. For companies with a strong local presence, and reliance upon such, local news, radio, handouts and the likes will be especially effective. For a business that offers web based or other non-geographically specific services by far the greater emphasis should fall on electronic strategies. PPC search engine adverts, other paid text link ads, image / banner ads on popular related portals and directories, email subscriber newshots and more would be better utilised in such a situation. |
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